Urbanidad 2010 was an historic meeting that formally launched the “Soul of the City” project which is the urban church-planting component of Harvest 5000 by 2010 focusing on the 120 cities in the Philippines. The goal is to establish at least one premier “Assembly of God” church in every city and where there is an existing one, to build it strong and potent to carry responsibilities of a missions-alive church using the resources of its city.